Internation Advertising Standards

From the IAB Website

NOTE: All dimensions are in pixels.

    Rectangles and Pop-Ups

Recommended
Maximum Initial
Download Fileweight

Recommended
Animation Length
(Seconds)

300 x 250 IMU - (Medium Rectangle)

40k

:15

250 x 250 IMU - (Square Pop-Up)

40k

:15

240 x 400 IMU - (Vertical Rectangle)

40k

:15

336 x 280 IMU - (Large Rectangle)

40k

:15

180 x 150 IMU - (Rectangle) 

40k

:15

*NEW* 300x100 IMU - (3:1 Rectangle)

40k

:15

*NEW* 720x300 IMU – (Pop-Under)

40k

:15

    Banners and Buttons

Recommended
Maximum Initial
Download Fileweight

Recommended
Animation Length
(Seconds)

468 x 60 IMU - (Full Banner)

40k

    :15

234 x 60 IMU - (Half Banner)

30k

:15

88 x 31 IMU - (Micro Bar)

10k

:15

120 x 90 IMU - (Button 1)

20k

:15

120 x 60 IMU - (Button 2)

20k

:15

120 x 240 IMU - (Vertical Banner)

30k

:15

125 x 125 IMU - (Square Button)

30k

:15

728 x 90 IMU - (Leaderboard)

40k

:15

    Skyscrapers

Recommended
Maximum Initial
Download Fileweight

Recommended
Animation Length
(Seconds)

160 x 600 IMU - (Wide Skyscraper)

40k

:15

120 x 600 IMU - (Skyscraper)

40k

:15

300 x 600 IMU - (Half Page Ad)

40k

:15

ADDITIONAL NOTES:

  • Those sizes that are bold above are part of the Universal Ad Package
  • :15 animation includes multiple loops

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